Craft breweries · Pets in need
Animals& Ales
Join Veterinarians Without Borders (VWB) USA for a country-wide campaign pairing adorable pets with your craft beer to raise funds for animals and communities in need!
What is Animals & Ales?
Their face. Your label.
A fun, photo-based fundraiser that pairs craft breweries with animal lovers to support veterinary care for animals in need. Patrons submit pet photos, rally their networks to raise funds for votes ($1 = 1 vote), and the winning 1st place pet is featured on a special-edition beer label, designed and brewed by you.
Contest Dates
Feb 15 – Mar 8, 2027
Participation Deadline
January 22, 2027
How it works
Pour in
the votes
$1 = 1
- 01
Patrons submit pet photos
Animal lovers enter their pets into your brewery's contest.
- 02
Networks rally for votes
$1 = 1 vote. Every dollar goes to veterinary care for animals in need.
- 03
A 1st place pet is crowned
The pet with the most votes wins the grand prize: a 4–6 pack of beer with their face on it.
- 04
Their face goes on your label
A special-edition beer label, designed and brewed by you.
Why partner with VWB?
Good for pets.
Great for business.
Enhanced Visibility
Join a US-wide campaign that generated more than 1.1 million impressions in 2026.
Engaged Community
Patrons LOVE pets and this campaign turns them into passionate brand ambassadors and fundraisers for a good cause!
Feel-Good Marketing
Your brand supports a global animal health cause, and it shows.
Turn-Key Process
VWB provides the logistics and materials to ensure a successful fundraiser.
What is required from you?
Low lift, big impact
- Design and print one limited run label with the 1st place pet photo
- Provide one 4–6 pack of beer featuring their pet photo as a prize for the 1st place winner
- Help promote the contest to your networks (minimum 5 social media posts) and display provided materials in your establishment
- Share your logo and show your commitment by signing an MOU
Go even further
We make it easy. VWB provides:
Comprehensive Toolkit: Includes posters and tent cards to display, sample social media posts, graphics, and ways to engage customers.
Press and Visibility: VWB handles national and local press outreach and promotes the fundraiser, and your brewery, on our social media channels.
Logistics and Coordination: We manage the fundraiser logistics, including website setup, marketing materials, campaign promotion, voter tracking, winner selection, and prize coordination.
Recognition: Brewery partner recognition on our website and social channels.
The ripple effect
Real numbers.
Real impact.
$0
raised in 2026
0+
impressions in 2026
0+
animals supported by VWB each year
0
people supported each year
All funds raised go to VWB, a registered non-profit 501(c)(3) organization (EIN/tax ID number: 92-2618654). VWB supports over 180,000 animals and 1 million people each year in some of the world’s most vulnerable communities.
Ready to join?
Let’s raise a glass for pets in need.
Tell us about your brewery by January 22 to get started.
Your brewery
By submitting, you agree to be contacted by Veterinarians Without Borders North America about Animals & Ales.
vwb.org · 501(c)(3) · EIN 92-2618654