Craft breweries · Pets in need
Animals& Ales
Join Veterinarians Without Borders (VWB) USA for a country-wide campaign pairing adorable pets with your craft beer to raise funds for animals and communities in need!
What is Animals & Ales?
Their face. Your label.
A fun, photo-based fundraiser that pairs craft breweries with animal lovers to support veterinary care for animals in need. Patrons submit pet photos, rally their networks to raise funds for votes ($1 = 1 vote), and the winning 1st place pet is featured on a special-edition beer label, designed and brewed by you.
Contest Dates
Feb 15 – Mar 8, 2027
Participation Deadline
January 22, 2027
How it works
Pour in
the votes
$1 = 1
- 01
Patrons submit pet photos
Animal lovers enter their pets into your brewery's contest.
- 02
Networks rally for votes
$1 = 1 vote. Every dollar goes to veterinary care for animals in need.
- 03
A 1st place pet is crowned
The pet with the most votes wins the grand prize: a 4–6 pack of beer with their face on it.
- 04
Their face goes on your label
A special-edition beer label, designed and brewed by you.
Why partner with VWB?
Good for pets.
Great for business.
Enhanced Visibility
Join a US-wide campaign that generated more than 1.1 million impressions in 2026.
Engaged Community
Patrons LOVE pets and this campaign turns them into passionate brand ambassadors and fundraisers for a good cause!
Feel-Good Marketing
Your brand supports a global animal health cause, and it shows.
Turn-Key Process
VWB provides the logistics and materials to ensure a successful fundraiser.
What is required from you?
Low lift, big impact
- Design and print one limited run label with the 1st place pet photo
- Provide one 4–6 pack of beer featuring their pet photo as a prize for the 1st place winner
- Help promote the contest to your networks (minimum 5 social media posts) and display provided materials in your establishment
- Share your logo and show your commitment by signing an MOU
Go even further
We make it easy. VWB provides:
Comprehensive Toolkit: Includes posters and tent cards to display, sample social media posts, graphics, and ways to engage customers.
Press and Visibility: VWB handles national and local press outreach and promotes the fundraiser, and your brewery, on our social media channels.
Logistics and Coordination: We manage the fundraiser logistics, including website setup, marketing materials, campaign promotion, voter tracking, winner selection, and prize coordination.
Recognition: Brewery partner recognition on our website and social channels.
The ripple effect
Real numbers.
Real impact.
$0
raised in 2026
0+
impressions in 2026
0+
animals supported by VWB each year
0
people supported each year
All funds raised go to VWB, a registered non-profit 501(c)(3) organization (EIN/tax ID number: 92-2618654). VWB supports over 180,000 animals and 1 million people each year in some of the world’s most vulnerable communities.
Ready to join?
Let’s raise a glass for pets in need.
Tell us about your brewery by January 22 to get started.
Your brewery
vwb.org · 501(c)(3) · EIN 92-2618654